Innovative Marketing Services with Cutting Edge Concepts
We employ innovative advertising techniques and develop cutting edge business concepts, by approaching each client’s needs on an individual basis to reflect the nature of their industry and competitive environment.
Our extensive and successful marketing experience with Private Clubs, Hotels & Resorts, Cruise Lines and Real Estate Developers ensures success for Hospitality sector clients. We also offer broad expertise for clients from the Legal, Non-Profit, Engineering/Industrial and Financial sectors.
Advertising Your Competitors Will Envy
EG Communications Group creates strategic and custom-tailored plans to reflect our clients’ needs. Our client’s business environments are highly diverse, therefore, our advertising campaigns are customized to best influence the client’s target audience.
Comprehensive market research is the foundation for successfully positioning and branding products and services. Creativity makes our clients notices. Marrying the two disciplines is what we do best.
Branding Like No Other
EG Communications Group has five primary objectives while branding your business’ corporate identity:
• Deliver a clear message
• Confirm your credibility
• Connect with your target prospects emotionally
• Motivate the buyer
• Build customer loyalty
EG Communications Group takes the position that a strong brand is invaluable as the battle for customers intensifies day by day. We feel that investing in and building your brand is vital for the long-term success of the business. Put our experienced and talented team to work for you. After all, your brand reflects promises made to your customers. It is a foundational piece in your marketing communication and one that you must safeguard carefully.
Marketing Collateral That Counts
We partner with you to create great collateral materials that grab attention and quickly explain the benefits of your offerings. Through effective design and great copy, we drive home the most effective reasons as to why your prospective customers should consider doing business with you.
EG Communications Group is an advertising agency with an experienced and creative design team, able to produce high-end communication that impresses current and potential customers.
One of our specialties is the custom publishing magazines and newsletters in printed and electronic formats. The core need for these services is the retention and recruitment of customers and private club members, as well as the dissemination of relevant and timely information designed to build revenue streams.
Custom Publishing Leverages Your Marketing Strategy
EG Communications Group utilizes our skilled publishing team to build a relationship of trust and loyalty with your club members, employees and customers. We accomplish that through the high quality of our editorial and design efforts, as well as by paying close attention to detail and understanding each client’s unique environment. Our publications serve the interests of the audience, rather than overtly plugging products and services the way ads do. The content is carefully edited in order to reflect only the interests, needs and lifestyle of particular audiences, while reinforcing our clients’ brand values.
In addition to our own in-house professional photographers, depending upon the specific needs of your project we have a wide network of specialists ready to capture still and HD video images for major brands, leading publications, property developers and innovative businesses. Working in many different styles, we know how to create beautiful and highly effective images in a wide range of photographic and videographic genres, including architecture, portraits, golf, property development, food, product and fashion.
Website Design & Development
Our on and offline marketing works to achieve key objectives, such as increase of brand awareness, increase of sales and commercial interest, as well as communicating effectively to your target user. Our programmers work with the newest technologies and have the experience to create custom online solutions such as websites, e-commerce packages, interactive applications, html newsletters, email blasts and additional modules.
Your Web site can be your strongest marketing tool. It serves as the face your business presents to the online world. You should see those increased sales once your site accomplishes these goals:
• Draws new visitors to your site.
• Keeps them there for several pages.
• Brings them back for repeat visits.
• Answers “What’s in it for me?”
Our web development team has design and information architecture experience with many well-known sites including:
• www.toysrus.com (including all Barbie, PlayStation2 and Xmen Toy Channel branding)
Clubs & Resorts Marketing
Leading the Hospitality Industry in Lifestyle Publishing
EG Communications Group specializes in private club and resort marketing and offers a wide range of services to the private club and luxury resort industry such as: new member and member retention campaigns, branding, collateral design & production, custom publishing, website development, as well as email and social media marketing.
The goal of the Club and Resort Publishing division is to offer a customized communications platform to this select Hospitality group. Our publishing team includes a growing number of highly professional designers, copy writers, editors and account executives. They offer custom club and resort content that is expertise-based and entertaining at the same time. We produce lifestyle publications, which showcase the Private Club and Resort experience and serve as retention and recruitment tools… a key piece of a solid private club marketing and resort marketing backbone.
Private club marketing and resort marketing require a special expertise and professionalism that only EG Communications Group can bring to the table. We have a proven track record. Please review our testimonials.